We build websites
for fight gyms.
Most gym websites lose more than half their mobile visitors before the free-class offer loads. We fix that — with fast, mobile-first sites built for jiu-jitsu, MMA, and boxing academies.
Your website is the first round of every membership sale. Most gyms are losing it.
53%
of mobile visitors bounce on slow sites. Your prospective member Googled 'BJJ near me,' found you, and left before the page loaded.
76%
of 'BJJ near me' searches lead to a same-day visit — but only if your site loads fast enough for them to find your address and schedule.
1/week
The average gym website with a broken or buried trial form loses at least one signup per week. That is $7,200 per year at $150/month.
Industry estimate
Four templates, built for four kinds of gym.
A Gracie Barra family academy and a 10th Planet no-gi gym have different buyers. Their websites should look different too.
Mat Time
Available NowFamily-friendly academies that teach kids and adults in a welcoming environment.
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Lineage
Custom BuildEstablished academies with deep lineage connections and a reputation to uphold.
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Atelier
Custom BuildPremium studios and boutique gyms with curated branding and high-end positioning.
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Underground
Custom BuildCompetition-first gyms and fight teams where the culture is as intense as the training.
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Audit. Build. Launch.
01 — Audit
We record a short Loom video walking through your current site, pointing out what is costing you signups. It is free, it is specific, and you keep it whether you hire us or not.
02 — Build
You pick a template and a tier. We build it, customized to your brand, your schedule software, your photography. One round of revisions. Two to three weeks, start to finish.
03 — Launch
We go live. Your old site redirects. Monthly maintenance starts the following month — hosting, security updates, one content update, analytics.
Transparent pricing. No agency markup.
Mat Time Plan
$1,500 build + $149/mo
Template build, branded customization, content migration, monthly maintenance and hosting. For most gyms, this is the right plan.
Atelier Plan
$3,500+ build + $249/mo
Custom design from scratch, copywriting, SEO audits, priority support, quarterly conversion reviews. For gyms that want something built from the ground up.
We ship real work.
Concept
Territorio
Full gym website mockup built as a proof-of-concept. The Lineage template started here.
Shipped
Dobber
A real product I built and shipped. Evidence I write production code and deploy it, not just mockups.
Clients
ArmaJoint, EverRide, Redeem
Websites shipped across industries. Different verticals, same conversion focus.
“Jack knows the sport and he knows software. That combination is rare.”
— Training partner / gym owner
“He delivered what he said he would, on time, and it works on my phone. More than I can say for the last two guys.”
— Past client
Jack Ferrence runs the shop.
CS degree from Biola University. Full-stack developer — I built and shipped Dobber, a real software product, not just design files. I use AI-assisted workflows to move faster than agencies without cutting corners on code quality.
Former NCAA Division II decathlete. PacWest Conference Champion. Four years of 20-hour training weeks while carrying a full computer science course load. Gym owners trust people who have competed. I understand the culture, the grind, and what your members actually care about. I am not a marketing agency outsider trying to speak gym.
Free site audit
Send me a 3-minute video audit of your site.
Three fields. Takes 30 seconds. I will record a Loom video walking through your current site and call out what is hurting your signups. No pitch. Yours to keep.